15 Steps to SEO Success – Step 5

Create real and original content

Make sure that you have real content on your website. It may sound strange but try to pay attention to placing content of good quality. Put text on your website that really means something. If you’re having trouble writing text maybe it’s a good idea to hire a scriptwriter and make sure you have at least 500 words on your web-page.

Relevant information means that your site must have a meaning. Nobody is looking for a website without relevant text or just with a few photo’s. If you want to be successful on the internet you need to invest time and effort.

Make sure to have a large variety of items on your site.

Use the spelling controller in your text program or have someone else read your text. Try to use specific keywords in the text. Keywords that are also used in the metatag Keyword. Try to avoid using the same words over and over but try to find words that have the same meaning.

15 Steps to SEO Success – Step 6

Internal, external, incoming and outgoing links

Almost everybody has links in it’s website to external pages. Search engines value these links between websites. If more people place a link to your website the content of your website becomes apparently more important. These are the so called external links. Don’t forget to check these links regularly. If someone asks you to place a link, check if they place your link as well.

Internal links link pages within your website. Make sure that if you put information about e.g. lamps on your website that you place a link to the page with content of lamps. You want the information on your website visited by many different people. Compare your website with a large store, you don’t want all the customers at the entrance but you want them on every floor of the store. It’s important to add a statistic program to your website. It provides you with a lot of information. What word did your visitor type in on the search engine and therefor clicked on your website or on what page did your visitor enter your website. If you get a lot of visitors that find your website by typing in a specific keyword of product A on the page that contains information about product B, make sure to place a internal link to the page of product A. Your visitor and the search engine will understand the meaning of this link.  The listing will be much better, your visitors enter your website where they find what they are looking for, so they get less frustrated or leave your website immediately. We advise you not to use link-farms or free-for-all-links scripts. Placing links is only useful if the link is relevant.

15 Steps to SEO Success – Step 7

Get Your Website Online 

Now it’s time to upload your website. Make sure that a spider of a search engine can crawl through your whole website. All pages must be linked to one another otherwise the spider gets stuck in your website. Always make sure that your visitor can get back to the index-page with one or two mouse clicks.

Your site must be completely finished, if one part is still not finished or under construction some search engines will not list your website. You get only one change for a good first impression with your website!

Make sure your website is always “up”. If your company depends on your website, do not choose a budget hosting company. Because if you pay peanuts get monkey. You probably know those hosting companies. They offer a 99% up-time for a small amount of money. The 99% means that your website will be offline for about 4 days a year. In those four days, all the effort you’ve put in to rank your site with the search engines is lost because visitors are not able to access your website and click on the link of your competitor.

Choose a professional website hosting company that offers 100% up-time. Your website is worth it!

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